English
Arabic
Introduction:
People are most important in the complex ecosystem of interdependent parts of an organization. So how do you build a close working relationship with your stakeholders in a world of information overload, super fast-moving happenings and ever-changing office arena? How do you communicate effectively, have their ears and hearts, and affinity in a ‘new normal’ environment? Through this course, you will better understand your stakeholders, develop a positive working relationship based on cooperation and mutual respect, and maximize long-term benefits.
Learning Outcomes:
- Better identify your organization’s stakeholders using the Power Grid model
- How to prepare a Stakeholder register/checklist and plan
- Manage their expectations through strong rapport and an enhanced working relationship
- Effectively communicate through identifying and overcoming communication barriers in a 2-way communication environment
- Apply stakeholder relationship management techniques to gain stakeholders’ confidence and cooperation in product or services projects, issues management and crisis, etc.
Course Outline:
Stakeholders’ Interest and Expectations
- Definition of a stakeholder
- What is at stake?
- Who are your stakeholders?
- Stakeholder interests
- What are stakeholder relationships?
- How stakeholders impact an organisation
- Stakeholder, Shareholder, Target Audience
- “Needs” and “Wants” of stakeholders
- What customers really want
Stakeholder Engagement
- How to conduct a stakeholder analysis
- How to create a stakeholder grid
- Principles of engagement
- Framework of engagement
- 5Cs for interacting with stakeholders
- Benefits of engagement
- Areas of focus
Effective Communication to Enhance Outcome
- What are stakeholder communications?
- Communication barriers
- Communication techniques
- Feedback
Sustaining the Relationship Fostered
- Leveraging stakeholder relationship to improve business performance
This course will include a video of the CEO presenting on flipchart the key learning points of Stakeholder Relationship Management, and key actions to develop in your role and your career. The aim is to greatly increase the learning outcomes.
Measurement of Progress
Each team member completing this course will complete a post questionnaire or test to measure level of understanding. Once a 75% and above success is achieved a successful completion certificate will be generated. Post training reviews will be provided either by a Video Conference or a report depending on the requirements set by the customer, which will monitor progress, and reflect on the learning, and positive feedback.