Introduction:
In today’s fast-paced and technology-driven business environment, digital transformation is not just an option but a necessity for organizations striving to stay competitive and innovative. This immersive 4 day programme aims to provide participants with a comprehensive understanding of digital transformation, equipping them with the knowledge and skills to lead and implement successful digital initiatives within their organization.
Course Objectives and Outcomes:
- Foundational Knowledge: Understand the key concepts, drivers, and benefits of digital transformation, along with its historical context and evolution.
- Strategic Insights: Learn how to develop and align digital strategies with your business goals, fostering innovation and leveraging digital business models.
- Implementation Skills: Gain practical knowledge on selecting and implementing digital tools, automating processes, and making data-driven decisions to enhance efficiency and customer experience.
- Future Readiness: Explore emerging technologies and trends that will shape the future of work and business, and learn how to measure the success of your digital transformation efforts.
- Leadership Development: Enhance your leadership skills to manage change, build a digital culture, and drive your organization’s digital agenda forward.
Course Content:
Day 1: Understanding Digital Transformation
Introduction to Digital Transformation
- Welcome and Introduction
- What is Digital Transformation?
- Definitions and Scope
- Key Drivers and Benefits
- History and Evolution of Digital Transformation
Core Components of Digital Transformation
- Technology Foundations
- Cloud Computing
- Big Data and Analytics
- Internet of Things (IoT)
- Artificial Intelligence and Machine Learning
Digital Transformation Frameworks
- Frameworks and Methodologies
- Popular Models (e.g., McKinsey 7S, BCG’s Digital Acceleration Index)
- Digital Maturity Assessment
Case Study: Successful Digital Transformation
Day 2: Strategy and Leadership in Digital Transformation
Developing a Digital Strategy
- Aligning Digital Strategy with Business Goals
- Vision and Objectives
- Strategic Planning Process
- Digital Business Models
- Innovation and Disruption
- Platforms and Ecosystems
Leadership in Digital Transformation
- Role of Leadership
- Leading Change and Managing Resistance
- Building a Digital Culture
- Fostering Innovation and Agility
- Skills and Competencies for Digital Leaders
Case Study: Leadership in Digital Transformation
Day 3: Implementing Digital Transformation
Digital Tools and Technologies
- Selecting and Implementing Digital Tools
- ERP, CRM, and Collaboration Platforms
- Process Automation
- Robotic Process Automation (RPA)
- Workflow Automation
Data-Driven Decision Making
- Leveraging Big Data and Analytics
- Data Collection and Management
- Business Intelligence Tools
- Data Governance and Security
- Protecting Data Integrity and Privacy
Customer-Centric Digital Transformation
- Enhancing Customer Experience
- Omnichannel Strategies
- Personalization and Engagement
Case Study: Implementation Best Practices
Day 4: Future Trends and Integrative Projects
Emerging Trends in Digital Transformation
- Future Technologies
- Blockchain, 5G, Quantum Computing
- The Impact of Emerging Technologies
- Future Workplaces and Workforce Transformation
- Digital Twins and Augmented Reality
Measuring Digital Transformation Success
- Key Performance Indicators (KPIs)
- Measuring ROI and Business Impact
- Continuous Improvement
- Feedback Loops and Iterative Development
Integrative Exercises and Wrap-Up
- Integrative Project
- Group Activity: Designing a Digital Transformation Roadmap
- Presentation of Projects
- Ethical Considerations
- Ethical Implications of Digital Transformation
Final Q&A, Feedback
English
Arabic